About the Rolex Ladies Datejust
The Rolex Lady-Datejust which evolved from the Men's Datejust was one of the most important factors in the success of Rolex. Up until the 1950’s, most watches did not have an indication of a calendar and therefore only showed the time of the day. In 1945, Rolex introduced the first Rolex Datejust, which featured an automatic movement and a quick set mechanism. Instead of relying on the owner to wind his watch every single day, the new movement had a power reserve that when worn by the owner, the power would be generated by his wrist movement, and that power would be stored for later use (hence the power reserve name).
The modern Rolex Lady-Datejust took on a new case, new movement, and bright new dials that changed the everyday Datejust from a simple watch, to an elegant dressy timepiece. The Lady-Datejust is the epitome of a modern classic that stood the test of time over and over because of its functionality and aesthetically perfect design.