The Evolution of the Rolex Oyster
Did you know that Rolex created the first waterproof and dustproof watch in the world?
Created in 1926 and given the name “Oyster”, the watch marketed a major step forward in Rolex’s history. It featured a hermetically sealed case which provided the perfect protection for every movement. Of course, Rolex had to prove that the watch was in fact waterproof.
In 1927 Mercedes Gleitze, a young English swimmer, crossed the English Channel wearing a Rolex Oyster. The watch remained in perfect working condition even after the 10 hour intensive swim. Additionally, the first expedition to fly over Everest was equipped with the Rolex Oyster, and in 1935 one of the fastest drivers in the world, Malcolm Campbell, set a land speed record of over 300 miles per hour using the Rolex watch.
During this time, Rolex recognized the opportunity to test, fine-tune and showcase the technical performance of the Oyster in different arenas. And in 1945, with all of Rolex’s accomplishments they finally released the first self-winding wrist watch with the date on the dial. As a symbol of the Rolex Oyster elegance and durability, the Datejust has become one of the most popular Rolex models for men and women.