Rolex and The Pioneering
You already know that Rolex is a world-renowned brand and produces excellent and elegant watches. But did you know that in addition to the extra-ordinary watches used in everyday life, Rolex also develops watches to be used as professional instruments?
In the early 1950s, Rolex began the development of professional watches that went far beyond mere hours. These watches are designed for professional activities like diving, aviation, mountaineering and scientific exploration. These professional models aroused a lasting enthusiasm and established themselves as very successful watches.
OYSTER PERPETUAL AND EVEREST 1953
The Oyster Perpetual Watch was on the first climb to the top of Everest.The expedition was carried out in 1953, led by Sir John Hunt, in which Sir Edmund Hillary and Tenzing Norgay reached the top of Everest for the first time. "We have come to regard Rolex Oyster watches as an important part of the climbing equipment." Sir John Hunt, leader of the expedition, 1953.
GMT-MASTER AND THE FIRST FLIGHTS 1953
Intercontinental travel increased considerably in the 1950s and, for the first time, it became important to know the weather in different parts of the planet simultaneously. The GMT-Master was developed to meet the needs of professional pilots. It became the official watch of several airlines, among them, the famous Pan American World Airways, popularly known as Pan-AThroughout its history Rolex has built a strong brand with important partnerships that have stimulated science, sports, innovation and technology. The Oyster Perpetual and GMT-Master Watches are just a few of the watches developed for professional applications.