The Rolex Datejust was an important factor in the Rolex success. Up until the 1950’s most watches did not have an indication of a calendar and therefore only showed the time. In 1945 Rolex introduced the first Rolex Datejust which also featured an automatic movement and a quick set mechanism. Instead of relying on the owner to wind his watch every day, the new movement had a power reserve set so that when the client wore the watch, the power will be generated by his wrist movement and that power be stored for later use (so comes the power reserve name).

Fast forward to today, the new Rolex Datejust took on a new case, new movement and bright new dials that changed the everyday daily Datejust from a simple watch to an elegant dressy wrist watch. The new case of 41mm features a thicker stainless-steel case made in 904L steel which is stronger than most metals. For their 2017 models of the new Rolex Datejust, reference 126301, 126334, and 126300, Rolex introduced a new movement featuring the blue coil and 70 hours power reserve. But not only the movement was updated, the dials were replaced by bright colors such as tint grey and earth chocolate which probably took its ideas from Rolex previous models. The previous Datejust II was only available on the Oyster band, while the new Datejust 41mm as it is called, is available in both Oyster and Jubilee bands. 

The Rolex Datejust is the first-step watch for any novice Rolex collector. We all remember the day we started to collect watches and we bought our first Datejust. That Rolex Datejust from late 1980’s with the famous Jubilee band. That was the classic look which sparked a movement which resulted in a generation of watch enthusiasts and collectors alike.

Please note, that what is so special about the Rolex Datejust is that it not only tells time, it tells history; as the Rolex Datejust evolved to be the most recognized and popular model in the Rolex family.